As general strategic and political consultants, we design a comprehensive and integrated campaign plan and strategy, including timelines, create (and continually revise) your messages to voters and other interested parties, including writing speeches and corollary materials, and provide high-level contact and guidance.
We develop and execute integrated online strategies; we build websites, develop mobile apps, manage social media, run email campaigns and optimize online fundraising.
We produce and execute radio, television and digital advertising, and design comprehensive buying strategies taking advantage of microtargeting and cable targeting.
We design a finance plan with multiple, flexible, detailed raise and spend budgets, provide lists, materials and training for candidate call time, write and execute fundraising direct mail, provide access and training for fundraising database, provide high-level contact and guidance (including questionnaire responses) for labor and affinity PACs, conduct finance research, and provide compliance advice and assistance.
Whether your goal is elected office, winning hearts and minds or pushing back against bad policy, we can help you not only figure it out, but make it happen.
We know campaigns aren’t compartmentalized, and that different skills are important at different stages. That’s why we decided from the beginning to do a lot of things well.
Indigo is a group of professionals with talent in every discipline in communications, advocacy and electoral campaigns: strategy, old media, new media, social media, digital, finance, research, mail, field, press, and event management. We also staff campaigns in many instances.
On the campaign side, we do a lot of challenge races in difficult places, and collectively have been involved in over 100 campaigns, ranging from Presidentials to county races.
s Political Research.
We provide issue and opposition research (“votes and quotes”), appearance and debate prep. This research will, of course, also be available for multiple purposing. We coordinate and work closely with polling firms.
We develop a comprehensive field plan as part of the campaign plan that includes household-level targeting, candidate and volunteer touch and walk plans, phone plans (paid and volunteer) and GOTV and early-voting strategy, where applicable.
We develop a message calendar as part of the campaign plan, and write press releases and op-ed pieces, and manage your relationships with the media.
We write, design and execute persuasion direct-mail campaigns, including managing printers, mail houses, list management and targeting.
We can recruit and provide appropriate campaign staff from top management to finance to field, and provide HR administration for them, including payroll, benefits, unemployment and workers’ comp.
3 Event management.
We plan and manage both fundraising and larger-scale public events, including site advance, press and public management and vendors.